Mobile Marketing from xkcd:
To me this really speaks to the phrase ‘think outside the box’. Problem: customer wants to increase visits to their website. Solution: trigger a wave of website visits by playing on the viral aspects of social media (how many people would simply forward the text without bothering to check out the news sites?). Sure, every other news site also gets increased traffic, but the customer didn’t specify they _didn’t_ want that in their initial requirements. The solution is simple, quick and effective.
Of course, solutions like this are bound to trigger upset by the customer’s user community. This is why contracts today are a dozen pages of tiny print.
