Startup finds niche in digitizing physical mail
http://www.cnn.com/2013/02/26/tech/innovation/outbox-mail-service/index.html?hpt=hp_bn5
An interesting idea, I can see some real value for it, particularly if you are highly mobile and don’t want your mail to get lost trying to keep up with you. It was interesting how much the article talked about the woes of the US Post Office, I cover some of that here. I particularly liked their (future) method of advertising; if I got extremely targeted ads I probably would take the time to look at them. I have trained myself to ignore most ads as the vast majority of the time they are totally irrelevant to anything I am interested in.
While this idea makes me a bit wistful in regards to thinking about it from an entrepreneurship standpoint, I don’t really feel jealous so much. No doubt competition will spring up if this proves successful and that will drive the margins down to the bone. I prefer to work in spaces where there are significant barriers to entry and thus higher margins. Just the sort of guy I am, I guess, though as yet I have nothing to show for it.
