High-Fiber Pepsi: The Choice of a New, Weird Generation
http://www.theatlantic.com/health/archive/2012/11/high-fiber-pepsi-the-choice-of-a-new-weird-generation/265094/
I know, lets take something that is good for you in one scenario, use it in a different scenario and ‘borrow’ the health benefits from first to get credulous customers to buy our crap product! How long until the US is buying these products as fast as they can be made? Sort of like the ‘healthy’ potato chips (never mind that the oil they used gave a lot of people the runs, that was part of its health benefit!). It reminds me of the ‘oxygen bars’ that were briefly all the rage or the even briefer in-the-limelight ‘super oxygenated’ waters that people paid a premium for. As the science comprehension goes down in the US these sorts of products come to the fore. Snake oil salesmen of a different era.
I had a friend in the early 70s who drank 900 calories worth of Sego a day. Problem was, he made it in addition to, not instead of, his usual 3000 calories.